New strategies + new ideas = new students

Beat the Competition

Our 'Beat the Competition' programme helps your school develop a defined strategy, a dedicated marketing, admissions & communication action plan including a step-by-step guide, set of templates and SLT reporting tools.


We love growing schools and we know what it takes to help you get on the path to growing your school versus the local competition.


This programme will help you:


  • discover a new approach to your marketing, admissions and communications planning and activity
  • make your marketing more targeted and personalised
  • capture and track your student leads more efficiently
  • streamline and improve your admissions process and conversion
  • listen to and act on what parents and the local market are saying about you and use that feedback to drive positive change 
  • craft a detailed communications plan for all of your audiences, all year round.


Through a strategic, data driven and an inclusive approach you can make your marketing and admissions tactics work much harder for you to target the right families for your school leading to more success and school growth.

How it works

Factual Market Assessment

A 360 degree look at key metrics, prior year performance, local market and stakeholder voice, segmentation, targeting and school positioning.

Strategy Development

Growth barriers, how to overcome them, defining your strategies, tactics and metrics for the next year, full scope of activities across channels, setting and tracking your budget and spend.

 

Playbook & Templates

Once we've set and agreed the strategy and plan, you will have access to a playbook for continual reference, templates to use across functions and activities in the plan.

Reporting

Reporting and tracking tools to keep MAC colleagues and SLT members informed and up-to-date on progess.