Founder - Piers Frazier



As an education marketing, admissions and communications specialist with almost 20 years of experience in primary, secondary, and tertiary education, Piers has worked extensively with schools in more than 30 countries, including the UK, the US, Canada, Mexico, Chile, Malaysia, the UAE, Saudi Arabia, Germany, Spain and China.

Piers began his career as a university lecturer in the US and has since worked for private equity-backed UK and global education groups in London and Madrid, as well as a world-renowned performing arts conservatoire in London. In his roles at the Alpha Plus Group and the International Schools Partnership, Piers was responsible for student recruitment, marketing, sales, and communications to drive revenue growth through retention and recruitment strategies and initiatives. He also grew teams and schools through strategic and operational direction, achieving ambitious growth targets.

As Group Director of Marketing, Admissions, and Communications at the International Schools Partnership, Piers managed global and regional corporate brand identity and presence, defined group marketing systems and processes, recruited and developed global teams, devised and drove the student recruitment strategy, planned and managed proactive and reactive PR and communications. He also established effective parent and staff feedback loops to continuously improve the family experience as well as worked with a team of student experience experts to create and deliver international learning experiences beyond the classroom for children and students.

Since founding his consultancy, Piers continues to work with like-minded and values-based schools, universities and school groups who are continuously growing and forever improving. He collaborates with student programme designers as well as graphic designers to bring a service that finds solutions for and adds value to learning organisations around the world.

Piers believes in personal, friendly and fun professional interactions where everyone learns from each other every day. He also firmly believes in the positive impact that schools have on children and families, and he is committed to helping schools consistently improve that experience through tailored and focused strategic marketing, admissions, and communications. By doing so, schools can grow their reputation, welcome more families to their learning environment, and give children a better start in preparation for lifelong learning both in the classroom and beyond.

Away from work, Piers enjoys long walks, tennis, gardening, learning new languages, and discovering new places to eat and drink in and around Madrid. Ultimately, he loves to be with his family and animals. They are truly what count.