There are so many good reasons to communicate with your school website visitors. Tell them about your school, new learning approaches, achievements or update them with tips and information.
Here are some reasons to make blogging part of your regular routine.
Blogging is an easy way to engage with site visitors
Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.
Show customers your personality
When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality. It is a further route to tell your stories that support your school's narrative.
Blogging is a terrific form of communication
Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.
It’s a great way to support and boost SEO
Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.
Drive traffic to your site
Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!
Blogging is free
Maintaining a blog on your site is absolutely free. You can outsource the content writing, use some AI software (but be sure to keep your distinctive style and tone that supports who you are and what you stand for!) if you like or assign regular blogging tasks to both teaching and non-teaching staff throughout your school. There are so many stories to tell within a school so keep your content diverse and new.
A natural way to build your brand
A blog is a wonderful way to build your school brand’s distinct voice. Write about issues that are related to the education sector and your families.
